1. Campaign overview
The Weetabix Bixika campaign is a national consumer promotion supported by trade participation mechanics for retailers and wholesalers. The campaign runs during [campaign start date to be confirmed] to [campaign closing date to be confirmed].
- 1.1The promotion applies to participating Weetabix promo packs marked for the Bixika campaign.
- 1.2The current consumer mechanic is based on qualifying 37g and 74g packs together with USSD entry on *789*2#.
- 1.3The promoter, agency partner and operational contacts remain [final entity names and campaign support contacts to be confirmed].
2. Eligibility
Participation is intended for qualifying campaign audiences in Kenya, subject to the final rules approved by the promoter.
- 2.1Consumers must buy a participating promo pack and follow the stated entry mechanic.
- 2.2Retailers and wholesalers participate through separate internal or trade-facing campaign channels and prize rules.
- 2.3Age restrictions, employee exclusions and any channel-specific limitations remain [eligibility exclusions to be confirmed].
3. Consumer entry mechanics
Consumers enter through the promo pack mechanic and should keep all purchase and code details available for review where needed.
- 3.1A valid Bixika promo pack code should be used on the USSD prompt *789*2#.
- 3.2Only qualifying packs within the campaign period should be used for participation.
- 3.3Entry frequency limits, daily caps and code reuse rules remain [consumer entry limits to be confirmed].
4. Voucher redemption mechanics
Voucher redemption follows a separate fulfilment step for qualifying winners and should only be used where a voucher instruction has already been issued.
- 4.1The redemption form opens from an official voucher link and requires the winning code plus the requested voucher amount.
- 4.2Voucher types may include fuel or shopping fulfilment depending on the winning mechanic communicated to the participant.
- 4.3Voucher denominations, fulfilment thresholds and any partial redemption rules remain [voucher amount rules to be confirmed].
- 4.4Settlement timing after a valid submission remains [voucher settlement timeline to be confirmed].
5. Retailer and wholesaler participation
Retailers and wholesalers are part of the overall campaign but are not expected to submit claims on this public site.
- 5.1Trade participation is handled through approved internal communication channels and prize verification rules.
- 5.2Retailer prize structures, wholesaler prize grids and channel-specific mechanics remain [trade reward structure to be confirmed].
- 5.3Any trade disputes or clarifications should follow [trade support contact and escalation path to be confirmed].
6. Verification, fraud and disqualification
The promoter reserves the right to verify every entry or redemption request before approving a win or fulfilment outcome.
- 6.1Participants may be asked to provide the original pack, winning communication, ID or other verification material.
- 6.2Any attempt to submit false, altered, duplicated, automated or unauthorized data may lead to disqualification.
- 6.3The promoter may reject submissions that do not match the winning code, amount or related verification details.
7. Liability and fulfilment limits
Campaign fulfilment depends on valid entry, verification and operational availability within the approved campaign rules.
- 7.1The promoter is not responsible for losses caused by incorrect data entered by the participant, unavailable networks or delayed third-party systems.
- 7.2Prize caps, total campaign value and replacement rules remain [campaign prize cap and replacement policy to be confirmed].
- 7.3Where the law allows, the promoter may substitute or withdraw an element of the promotion where circumstances require it.
8. Data handling, support and disputes
Participant information may be used only for campaign administration, verification, fulfilment and related customer support needs.
- 8.1Winning codes, fulfilment details and related campaign records may be processed by the promoter and approved service partners for campaign operations.
- 8.2Retention periods, privacy notices and cross-party data handling terms remain [privacy notice reference to be confirmed].
- 8.3Customer care channels, escalation timing and formal dispute handling steps remain [customer care contact and dispute timeline to be confirmed].
